Stuff I used to do

You can scroll down with your mouse for details..

Scroll down

Mobile Specialist: Spark Media SA

Dates: 2015 – Aug 2016 Cape Town and Johannesburg

I was responsible for the marketing and sales of all the mobile assets that Spark Media owns or represents.

– Sales executive responsibilities for the Vodacom and Blackberry BBM assets along with internal mobile channels.
– Account management of existing clients, responsible for a selection of accounts and their relevant contact points.
– New business developments for groups targets.
– Building and maintaining strong relationships with all stakeholders.
– Managing all aspects of the accounts, from the sales pitch through to campaign delivery and post campaign reporting.

Mobile Biz Developer

Dates: Feb 2015 – Jul 2015 Cape Town

Freelance Mobile Strategy and Business Development consulting in the Africa MNO VAS space. Mobile Content Acquisition, Full Track Management, Studio consulting, Mobile Game developers relationships.

Mobile Content Acquisition:

FullTrack Management
Studio consulting
Mobile Game developers relationships

– Strategic Consulting, including business plan & sales strategy development.
– Marketing and campaign strategies around social media integration.

Mobile Business Development Manager Andromeda

Dates August 2014 – Dec 2014 Johannesburg Area

Working with African mobile network operators in the VAS space for marketing and partner opportunities in applications, platforms and value add content delivery.

– Working with African MNO’s in the VAS space for marketing and partner opportunities
– Discovering and exploring new opportunities with mobile networks and media outlets.
– Implementing new VAS strategies
– Content procurement for relevant African territories.
– Existing account management

Business Lead Mobile – Africa: Osiris Trading

Dates: May 2012 – Mar 2014 Johannesburg Area

African Business Development growth of the global international online casino brands, applications and content delivery.

– Business Development for African territories for the growth of the international online casino brands.
– In charge of acquiring new partners for various territories within Africa.
– Working with African Telecommunications (MNO’s) in the VAS space for marketing and partner opportunities
– Identifying\developing potential new services within the African mobile VAS space.
– Working with local agencies for promotional and on the ground activation campaigns
– Management of mobile applications and development for the localization for various African territories.
– Testing of new mobile applications and products for the market
– Sourcing new marketing inventory and opportunities
– Account management of affiliate partners

Mobile Marketer / Product Owner / Project Manager: DStv Online

Dates: Dec 2010 – Nov 2011 Cape Town Area

Brand development, mobile gaming engagement and monetisation of social gaming in the African landscape.

– Brand development, web site traffic growth, web site UI and advertising revenue.
– Developed brand strategy and portal service improvements.
– Strategic Consulting, including business plan & sales strategy development.
– Marketing and campaign strategies around social media integration.
– User retention and user conversions growth for revenue increase.
– BTL online advertising management\spend (Content networks – Text, Banners, Pixel Tracking etc..)
– ABL advertising management\spend (TV and Print)
– Acquisitions and rev share partnerships for market content aggregation.
– Market research and competitor watch.
– Mobile and Web CRM (Bulk SMS and Newsletters)

Product Owner\Mobile Marketer – 24Games Mobile: Media24

Dates: Sep 2009 – Dec 2010 Cape Town Area

Brand development, web site traffic growth and engagement of South African market.

– Brand development, web site traffic growth, web site UI and advertising revenue.
– Developed brand strategy and portal service improvements.
– Marketing and campaign strategies around social media integration.
– User retention and user conversions growth for revenue increase.
– Acquisitions and rev share partnerships for market content aggregation.
– Market research and competitor watch.

Games Marketer\Product Manager: Media24

Dates: 2010 – 2010 Cape Town area

Brand development and growth for African territories. Brand strategy and portal service development.
Mobile Marketing and Social media integration. (Bulk SMS and Newsletters)Mobile Content management and procurement. User retention and conversions. Market research and competitor watch.

– Brand development, web site traffic growth, web site UI and advertising revenue.
– Developed brand strategy and portal service improvements.
– Marketing and campaign strategies around social media integration.
– User retention and user conversions growth for revenue increase.
– Acquisitions and rev share partnerships for market content aggregation.
– Market research and competitor watch.

SA Mobile Content Manager: Buongiorno

Dates: Aug 2005 – Aug 2009 Cape Town Area, South Africa

Management global African content and delivery as well as overseeing marketing assets and content.

– Management of groups mobile content and platforms.
– External game partner relationship management.
– New content acquisitions for SA group.
– TV and Sound Production for brands TV commercials.

Mobile Content Production Manager: iTouch SA

Dates 2005 – 2008 Cape Town Area

Management of groups mobile content and platforms.

– Management of groups mobile content and platforms.
– Portal content preparation and management.
– Mobile content QA\testing.
– Content sourcing and ingestion.
– Game partner relationship management.
– New content proposal presentations.
– Download reports and content analytic’s.